Bell Partners Appoints Sparkle Mixson as Senior Vice President of Customer Experience and Marketing

Former First Key Homes SVP will lead the company’s strategic customer experience initiatives, marketing, brand development and digital engagement efforts

GREENSBORO, N.C. – September 8, 2025 – Bell Partners, Inc., one of the nation’s largest apartment investment and management companies, today announced that Sparkle Mixson has joined the company as Senior Vice President of Customer Experience and Marketing. In this role, Mixson will lead the company’s strategic customer experience initiatives, marketing, brand development and digital engagement efforts across its portfolio. She will be based in the Company’s Atlanta corporate office.

Mixson has over 20 years of experience in driving customer acquisition, leading teams, building brands and enhancing lifecycle marketing. Most recently, as the Senior Vice President of Marketing and Brand Experience at First Key Homes (a single-family rental company), Mixson was instrumental in scaling the company’s portfolio from 5,000 to over 52,000 homes during her eight-year tenure. Before that time, she was a Vice President of Marketing for seven years at First Communities. Mixson is a graduate of Strayer University and serves on the Zillow Rental Advisory Board, where she has helped shape industry best practices.

“We are thrilled to welcome Sparkle to our senior leadership team,” said Lili Dunn, CEO and President of Bell Partners. “She brings a proven track record of driving growth, innovation and customer engagement. Her expertise and vision will be instrumental as we continue to grow our footprint and elevate our brand across our nationwide portfolio.”